In addition

, Even some luxury brands began to emerge . But what ought be a luxury brand management ?

Michel ,belt the 2.55-style chain with a bronze bag, Professor ,

In appending , Michel gives the instructor a few remarks :

First , a explicit buyer demand . If you meet the customers matter , symbolic and experience on claim, then the buyer will purchase , and pay a amount premium.

Second, the 3 treatment objectives , that to establish a product in the sensitive ,sunglasses each one movement, the distribution to fill vacancies in the mart , construct invariable brand publicity image .

Third, the brand management techniques and adept with the European brand partnerships , to learn from them . Imports of luxury brands from Europe, the genius , the establishment of a mingled crew of Chinese and Western ; coupler attempts with European luxury goods , creating a new brand ; and brand management experts together to re- develop those yet existing valuable brand.

China can have its own luxury brand , merely Professor Michel tiny heart still absence to memorize this: you want in fewer than 30 years to build a elegance brand , is impossible.

1978年, Hermes ( Hermes ) size of the corporation 42 million euros ; and Bvlgari ( Po Carrie ) in 1980 , only 10 million euros ; until 1992 ,Besides her huge alliance films, Sonakshi bags one endorseme, Gucci ( Gucci ) and company size too less than 2 million. Now the luxury tycoon , at namely period only a small company . In 2008 , Bvlgari ( Po Carrie ) reached approximately 11 million, rotated a 100 -fold ; Hermes and Gucci have approached approximately 1.8 billion and 31 billion. This shows that the establishment of a luxury brand at fewest 30 years .