But clearly, a sign of global luxury brands have been the results of the LV is still not satisfied.
10 月 23 日, LV and Hermes are two brand belongs to the group also appeared in a news: LVMH Group announced the purchase of Ruaimashi Group 14.2% of the shares, plus the previously held convertible derivatives, the former spent a total of 1.45 billion euros, to obtain the latter 17.1% of the shares, as the Hermes family, the largest outside shareholder of the first trading day after the announcement, Hermes shares rose 15%, LVMH Group, the book floating profit of 2.2 billion euros.
holdings in a message released at the same time, LVMH Group would not seek public acquisition, it will not seek seat on the board of supervisors. face said, there are still many in the industry and analysts believe that,
Arnault seems particularly keen on playing suddenly announced that Carrefour acquired 9.1% stake in Carrefour, second only to the second largest shareholder, founder of the family, when one of the founders of the Halley family, Carrefour said that without the knowledge beforehand, while this time, the Hermes family, said, he is in the LVMH Group announced an hour before hearing the news of.
Arnault bought Carrefour stake in the second year, the Halley family to give up their double voting rights, but lost in the Supervisory Board two seats, Arnaud de facto become the new owner of Carrefour; Fortunately, that year held 20% stake in Carrefour, compared to the Halley family, the Hermes family, has been holding more than 70% of the shares, the family spawned prosperous, and united in maintaining the brand traditions.
often responsible for looking after his father's tavern guests horses, horse's neck in order to prevent galling, he will give a layer of rigid horse collar wrapped in soft leather. I did not expect that, in the horse, became Diye the future main target.
1837, the 36-year-old Di Ye in the Grand Boulevard in Paris opened a harness shop,
production named after their own harness.
as cars today penetration, in Paris at the time, almost every family has a horse, a noble family or even two or three sets of carriages, horses with broad business market. Diye in the horse with the selection, design and production is very hard, to make a best fit the neck, so that horses wear the most comfortable collar, he will spend a lot of time and effort. sophisticated products to Hermes in Paris, becoming the city's reputation from.
shop 42 years after the 1879 , Diye in the son, Charles Emile Hermes moved to the harness shop near the Royal Garden Fubao Napoleon III Avenue 24 - here is still the headquarters of Hermes, and to take break Lun III Royal Garden has become today's French presidential palace.
19 1920, Charles Morris, son of Emile Hermes took over the family business, it was a gradual rise of the automobile industry. Amir can speak fluent English, visited the automotive industry in the emerging ground - after the United States, he knew, the carriage will not be able to avoid the fate of being eliminated. Thus, under the auspices of the Emir, Hermes gradually began producing horse with other than leather products, such as purses, belts, luggage, leather accessories and other automotive business will gradually expand from France to the world.
Hermes's first overseas store - New York branch in 1929 opened in the U.S. Great Depression, when the mouth is positioning high-end Hermes does not seem to be affected significantly. very Duoaimashi classic products are born in the 1930s, for example, printed scarves, anchor bracelet, SacaDepeches men's briefcase, and the famous Kelly bag (in Morocco, the former Princess Ge Lisi named Kelly), the predecessor - a form derived from the saddle bag handbag.
Emir in 1951, the business Dumai to son Robert in the family business before taking over Hermes, Robert Dumai is a freelance artist; later served as artistic director of Hermes, the famous Hermes Kelly bag and scarf are from his design.
1978, 40-year-old Jean-Louis Robert Dumai Dumai take classes to become head of Hermes, the fifth generation of his Hermes brought to the fastest in history growth: in 2006 before retiring, Dumai spent 28 years the size of the company's revenue increased from 42 million euros to 14 billion euros for the 10 years 1996-2005, the profit on revenue Hermès turned 4 fold.
20% of the company's stock in publicly traded on the Paris Stock Exchange's decision in 1993, although owned by more than 40 the rest of the family heir and held by company executives, but with all companies from privatization to the public exactly the same path: Hermes listed to help raise more funds for development, but also for the capital after the acquisition of potential problems.
of DNA from pure classic Maurice Emile Hermes
is a family business to change the most. However, despite the business orientation and business area have undergone major changes, but ensure product quality and soul of the premise.
said, from a hundred years ago, the exclusive Hermes leather suppliers to develop the cattle with a cloth to wrap the wire fence the habit - to avoid leather is scratched, causing defects in the original leather; scarves to silk screen printing method, printing only four ordinary clothing, and Hermes scarves are one of each color to be printed, up nearly 40 times, each of the scarf would take 18 months to be born, which makes the Hermes scarf to paid, will not someone urging him to give him as long as the design of travel inspiration ... ...
to everything that: this has been transmitted to the sixth generation, with the temperament of a typical French family, the profitability has never been first, to keep the brand DNA, pure, noble product texture, taste and elegance, the perfect details ... These more important than profit.
In fact, the Hermes has a long artistic tradition family for many years, Hermes has been artistic director of the family members as Robert is one of the most famous one Dumai, while the current artistic director of Hermes, by the son of Jean-Louis Dumai skin El Alex Dumai and niece Paz Camus Sa co-chair.
Although Millward Brown's list, LV's brand value up to $ 19.78 billion, while Hermes is only $ 8.46 billion But many people still insist that, while maintaining the brand and image texture, Louis Vuitton, Hermes has done much better than some even said that Hermes products thinking deep, content rich, exquisite handicrafts. by GDP and market capitalization in this era of rule, such companies have rarely met.
current Chairman Patrick Thomas has won the Hermes family, the essence of the spirit. (according to Sentimental matured from his broken the myth of Haruki Murakami Sina BLOG & Feedback About Sina SINA English
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