It is China's brand positioning of its products into the traditional Chinese craft, and its owner weakening its foreign origin.
Hermes declined to disclose the amount of investment for the brand, but according to Jiang Qiong Er, said Hermes shares in a company more than 75%, she said, Hermes investment will , the customer will like.
The store also held a low-key opening party and VIP dinner cruise. to Shanghai's fashion standards, this somewhat low-key activities, such activities do not usually invited international celebrities, which with its rapid expansion, or do not want to hold large-scale marketing campaigns The plan is the same. This 125-square-meter store is located in the rear layer of the Hong Kong Plaza, the luxury that few others to patronize the new mall is currently the first batch of products is about 200 models of furniture, tea sets, kitchen utensils,
Jiang Qiong Er, we pursue is not fashion, but the enduring aesthetic standards, the same chair as the Ming Dynasty, We hope that in 50 years or 100 years looks very modern, and now we are just beginning, hoping to find our own style.
Hermes chief executive, Thomas (PatrickThomas) on the companies in China's strategic impact avoided. Hermes has 20 stores in China, including two just opened earlier this year in the Asian region, excluding Japan, on the Hermes 2010 half sales rose 45%. This growth trend is not unique to Hermes Thomas said, where many brands are just as fast growth, there is then a group of people who have taste, they want something timeless and beautiful.
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